If you are advertise with Google™, you cannot afford not to use Google Adwords Editor, a free tool designed to help Adwords advertisers.
Why is it so unique?
It is unique because you can make multiple changes offline and upload all the changes at once to your account. In other words, you can add or edit campaigns, ad groups, keywords and ads while you stay offline. Then, upload all these changes to your account with the click of a button.
In addition, you can also manage multiple Adwords account. You may be managing Adwords campaigns for others. You can open different accounts, review your campaigns and make changes as needed.
The changes don’t go live immediately. After you are satisfied with the changes you have made, upload them to your Adwords account. In addition, you can review individual keywords in any campaign or ad groups based on their performance. You can view match type, status (active/paused), first page bid estimate, quality score, Max CPC, placement details and the like.
In one window, you can find first page bid estimate of individual keywords, quality score, max CPC, destination URL (if one is set for the particular keyword), clicks, impressions, CTR, average CPC, average CPM and cost. An individual ad campaign has different tabs for keywords, placements, negatives, Ads and ad groups.
In addition to text ads, you can also ad image ads, local business ads and mobile ads. The coolest thing is you can create whole campaigns before uploading the complete campaign – complete with keywords, multiple ads (for split testing) and ad groups (for multiple products).
After you are done creating/editing your campaigns, you can click the Post Changes button in the toolbar or press Ctrl + S on the keyboard. You can also locate duplicate keywords by selecting the ‘view duplicate keywords’ from dropdown menu next to ‘View’.
Only gripe I have is, you can’t change ‘match type’ of multiple keywords. You have change the type ‘Broad’, ‘Phrase’ or ‘Exact’ one by one. This is a mess while pasting keywords from a text file. Otherwise, it is a great time saver while managing ads for a lot of pages or sites.